[Download] "TM" by Mark Sinclair * Book PDF Kindle ePub Free

eBook details

Title: TM
Author : Mark Sinclair
Release Date : January 08, 2014
Genre: Design,Books,Professional & Technical,
Pages : * pages
Size : 37087 KB

Description

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Booksâ€™ colophon and the Michelin Man.

Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.